Strategy That Fits. Support That Lasts.
Whether you need clarity on your brand, a marketing plan that actually works, or a strategic partner to help you lead, I’m here for you.
In my 20+ YEARS MARKETING experience
I’VE LEARNED:
Most organizations don’t need more tactics. They need a clear foundation and someone to help them build on it.
That’s what I do. I offer strategic support designed to meet you where you are, whether that’s a single project or an ongoing partnership.
BRAND STRATEGY
Get clear on who you are, so everyone else can, too.
Your brand isn’t your logo or your colors. It’s how people experience you, and whether that experience matches who you actually are.
I help organizations define their brand from the inside out: who you are, what you stand for, who you serve, and why it matters. When the foundation is solid, everything else - your messaging, your marketing, your culture - starts to click.
This is for you if:
Your team describes what you do in five different ways
Your brand feels scattered or inconsistent
You’re going through a rebrand or launching something new
You know who you are, but struggle to put it into words
What you walk away with: A clear brand strategy that captures your positioning, personality, and purpose, and gives your team a shared language to build from.
MARKETING STRATEGY
Stop guessing. Start focusing.
Throwing things at the wall and hoping something sticks isn’t a strategy. It’s exhausting.
I help you build a marketing plan grounded in your goals, your audience, and your capacity. We figure out what to prioritize, what to let go of, and how to make your efforts actually add up.
This is for you if:
Your marketing feels reactive instead of intentional
You’re doing “all the things” but not seeing results
You have a small team (or no team) and need to focus your energy
You need a roadmap, not just ideas
What you walk away with: A focused, actionable marketing strategy you can actually implement, with clear priorities and a plan that fits your resources.
MESSAGING
Say what you mean, consistently.
If people don’t understand what you do, or why it matters, they won’t remember you. It’s that simple.
I help you craft messaging that’s clear, consistent, and sounds like you. From taglines to elevator pitches to website copy, we find the words that connect with your audience and make your value obvious.
This is for you if:
You struggle to explain what you do in a simple way
Your website copy feels bland or confusing
Your team isn’t aligned on how you talk about your work
You need an elevator pitch that doesn’t make you cringe
What you walk away with: Messaging that finally sounds like you, and resonates with the people you’re trying to reach. Oh, and tactically, you get a finished messaging guide.
CONSULTING
Strategic support, on your terms.
Sometimes you don’t need a full engagement; you need a thought partner. Someone who’s been in the rooms you’re walking into and can help you think through what’s next.
I offer flexible consulting for leaders who need an executive-level perspective without the full-time commitment. Think of it as a CMO in your back pocket.
This is for you if:
Your team is stretched thin, and you need an extra set of hands on a project without hiring someone new
Your team needs strategic direction or mentorship
You want a sounding board for big decisions
You’re looking for fractional CMO or VP-level support
You need strategic backup- someone who can jump into projects and make sure they’re headed in the right direction
What you walk away with: Clarity, direction, and a partner who helps you move forward with confidence.
Questions?
I’ve Got Answers
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It depends - and I mean that in the best way. Every organization is different, and I’d rather build something that fits your budget and needs than offer a one-size-fits-all package. I work on a project basis, and I’m always happy to have an honest conversation about what’s realistic.
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You don't have to figure that out before we talk. Most clients come to me knowing something feels off, but not exactly what to fix first. That's what our initial conversation is for. We'll figure out where you are, what's getting in the way, and the right place to start.
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It varies. A brand strategy project usually runs 8–12 weeks. Marketing strategy can be similar, depending on the scope. For clients who want ongoing support, I also work on retainer, a set number of hours each month for strategic guidance, project support, or fractional CMO-level leadership. We'll figure out what structure makes the most sense for you before we start.
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I work with nonprofits, small businesses, to medium businesses. Some of my favorite clients are lean organizations doing meaningful work with limited resources. If that's you, let's talk. I'm more interested in fit than size.
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That's okay. Sometimes a quick conversation is all you need to get clarity on whether now is the right time. And if it's not, I'm happy to point you in the right direction or reconnect when you're ready. No pressure, no pitch.
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Primarily strategy, but I don't just hand you a document and disappear. I stay involved to help you make it real, whether that's guiding your team, reviewing work, or jumping in on specific projects. We figure out the right level of support together.
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Yes! In addition to project-based work, I offer retainer arrangements for clients who want consistent strategic support. That might look like a few hours a month for check-ins and gut-checks, or deeper involvement. It's flexible; we build it around what you actually need.
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Book a free consultation. We'll talk through your goals, challenges, and whether working together makes sense. If it does, I'll put together a proposal. If it doesn't, no hard feelings.
Not Sure Where to Start?
That’s what the first conversation is for. Let’s talk through where you are, what’s getting in the way, and figure out the right path forward, together.